Tag Archives: fund raising

The Poster Child Philosophy

“A commitment made to a child should be a commitment for life” – Terry Wiens (on the subject of Poster Children) How many times does a picture of some cute animal or cute child show up on your Facebook wall?  That’s because cuteness sells.  This is also a well established premise in marketing and nothing […]
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The Poster Child Philosophy

I was having my morning coffee and catching my morning news when a War Amps ad came on.  The ad shows a cute little girl who, due to a birth defect, was born with only one arm and at about age four is using a prosthetic.  This little girl and her mother are talking with […]
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